


Having slick, professional-looking and well-branded videos can do wonders for your online business. It’s no wonder especially since video content gets the best engagement on almost all social media platforms like YouTube, Facebook and Instagram Stories, and TikTok. In fact, 64% of buyers make a purchase after watching branded social videos. Marketers who use video grow revenue 49% faster than those who don’t. Source: Īccording to Wordstream, 51% of marketing professionals worldwide name video as the type of content with the best ROI. For best results, we recommend Adobe Premiere Rush (for the most advanced features) or Riverside.fm (for pro-quality output and beginner-friendly functionality).Whether you own a blog, are looking to start one or have an ecommerce website, or run your own YouTube channel, you’ll need convincing videos to engage visitors on your site.Īnd the statistics show that video content is the way to go. There are also several free (or freemium) third-party editing apps available on the market, like Lightworks, iMovie, and Windows Movie Maker.īut if you’re planning to do more than create videos as a hobby, you may want to invest in paid software that can generate professional-quality content. YouTube Studio comes with basic editing features that you can use for free.

Where do I find the YouTube video editor? If you want more features beyond basic editing capability, you’ll need to turn to a third-party application.

The native editing features within YouTube are useful for basics like trimming, cutting, adding a filter, and choosing background music. These applications aren’t cheap, but they are the most feature-rich for professional content creators. Most YouTubers use software like Final Cut Pro and Adobe Premiere Pro to edit their videos. YouTube Editing FAQs What do YouTubers use to edit their videos?
